Rebrand.
Vehicle livery, Website, Social Media, Signage, Print, Brochures, Stationary.
An extensive rebrand, in a design orientated industry.
‘Extreme’ have gone through a couple rebrands in the past, with little consideration for functionality and overall ‘brand’. We stepped in and shook the tree.
The new branding was to be focussed on impactful simplicity, whilst showcasing the companies talents.
Utilising simple typographic techniques the name required little artistic detail. Leaving the technical installation and placement of impressive colour/material finish/print to do the talking.
The same direction was taken with marketing materials and sales documentation, let the projects do the talking. The brochures/look-books have little in the way of description, and therefore allow the photography do the talking.
A new website was in order, with less focus on ‘service list’ and more case-studies. Highlighting technical expertise and/or design skill.
