What to consider if you’re interested in an online shop.

An online shop can be a great solution for brands that sell products, or even those looking to streamline their services by allowing people to book and pay online. This article covers some of the things you should consider before moving forward with having an online shop built.

Author: George Thorne

Do you really need an online shop?

Before committing time and resources creating an online shop, it’s worth considering if it is the solution you need or if it’s just the most obvious one.

People are generally apprehensive about sending their payment details to a random website on the internet. You may find you generate more sales if you point people towards an eBay page, or use a form to collect their contact information without requiring payment (this also allows for upselling when talking to them).

If you’re just getting started as a brand you may want to consider the above to reduce costs, but if you’re a business with name recognition and dedicated customers an online shop is a great investment.

What are you looking to include on your online shop?

It’s important to know exactly what you’re looking to list on your shop and how you plan on fulfilling orders. It’s much simpler to organise this prior to the website being built, rather than trying to change the website afterwards (if you have 100 products on the website and need to make changes, that could mean each change needs to be done 100 times).

How many products will you be looking to list?
Will the products have variants (such as size, colour, etc)?
Do different products need different shipping prices? Or can the website automatically calculate this based on weight?
When you receive an order, do you already have a courier organised?
If listing a service, will people need to provide a date for you to fulfil the order?

Two cost-effective solutions for online shops

Traditional e-commerce websites cost a pretty penny, and for good reason. The website has to process payments which means it requires additional security, and you often have to integrate a payment processor’s system within your website which requires a lot of coding.

Luckily we are able to avoid these costs without compromising on the website experience by using Shopify, the world’s biggest e-commerce software.

There are two ways we typically create an online shop. One way is by creating a WordPress website (the software we use for our one-of-a-kind bespoke websites) and integrating “Shopify Lite”, which transforms your website into an online shop when people add a product to their basket. Alternatively, we can build the whole website on the Shopify platform, but the design will be more basic.

Both of these options greatly reduce the cost of the website whilst still looking great. Better yet, these options actually work more consistently than traditional e-commerce!

If you’re interested in creating an online shop, get in touch with our team and we will be more than happy help provide advice. We’ll help advise you on which option best suits your brand, providing you with a cost-effective solution for your brand’s needs.

Graphics Hub Ltd is a Southampton-based digital advertising Agency. We create impressive brands and advertising campaigns. Our services include consultation and delivery of Digital and “Real-world advertising and marketing; we work with our clients to generate new and develop existing business.