CUBICLE SYSTEMS

Digital Channels

Digital-Channels-used
Case Study of Cubicle Systems brand | Graphics Hub

Background

Cubicle Systems are the leading manufacturer and supplier of commercial washrooms. Our relationship has grown over time, working together we have increased market share, introduced new products, and improved the quality of leads exponentially. The management of this campaign is best described in four phases:

Phase I

First, we conducted market research on competing brands and potential new markets; then we redesigned the Cubicle Systems website with a creative and responsive design to drive more traffic to the new website. Then we optimised the web pages and images for SEO.

Phase II

The brochures for the brand products were digitised and converted into responsive website pages. Then, we created an online store section for direct e-commerce sale of hardware, sanitaryware, brassware, and washroom accessories, and to secure the website, we put the necessary SSL and DDOS Protection in place.

Phase III

In the third phase, we created and managed the online advertising campaign on Google Ads (Pay-Per-Click advertising). To channel visitors gained through the campaign, we created landing pages to direct and track acquired visitors. Using the data gathered up to this point, further conversion optimisation for website was done.

Phase IV

In this phase, we started social media marketing through content marketing and social media ads. We also started display ads on Google Ads. With the results obtained so far to this point, we were able to advocate and get approval to increase the budget and extend the length of the campaign.

“Graphics Hub consistently better themselves both in terms of results and performance; we couldn’t ask for anything else.”

Managing Director: Simon Smith

There’s always more work to be done; We continue to work directly with our client to refine and improve the campaigns and products.

Results

+384%

A more than 3-fold increase in visits to the Cubicle Systems website from Google Search

+205%

Double the volume of response to Facebook Ads

+3413%

Over 34-fold increase in sales leads generated on the Cubicle Systems website.

+384%

A more than 3-fold increase in visits to the Cubicle Systems website from Google Search

+205%

Double the volume of response to Facebook Ads

+3413%

Over 34-fold increase in sales leads generated on the Cubicle Systems website.

Impressed?

Speak to one of our team today, and let’s see what we can do together.